Nick Jr

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Nick Jr. is an American pay television channel and preschool programming block run by ViacomCBS through its domestic networks division's Kids and Family Group. It primarily targets preschool children. The Nick Jr. block launched on Nickelodeon on January 4, 1988, and the Nick Jr. channel was launched on September 28, 2009.

1988 (commercials)
When the Nick Jr. block premiered on Nickelodeon on January 4, 1988, its name was spelled out as "Nick Junior" in commercials.

1988-2009
Later in 1988, the block started using the shortened "Nick Jr." name for all promos. From that point on, the orange logo is for 'Nick' and blue for 'Jr.' Like Nickelodeon's logo, the wordmark was rarely, if ever, seen isolated from a shape of some kind (usually would be an animal, but was often a orange parent and blue child).

2009-present
On September 28, 2009, Nickelodeon's brands went through a complete overhaul. The Nick Jr. channel, named after the block, was launched with a logo in the style of Nickelodeon's new lowercase design. The blue color on "Jr." was kept on Nick Jr.'s new logo. A period was placed at the end of "Jr." for the first time. This logo is used for both the Nick Jr. block (since 2014) and its separate channel.